->TCGM Project Parameters

A note from Wendy Jedlicka, Upper Midwest Liaison / o2-USA:

Time to completion:
1.5 to 2 years

Tentative budget:
- Paid Coordinator = $60,000 ($30,000 per year 1099 status)
- Printing 2 sided 4 color 20,000 pieces (19x25) = $10,000
- Misc. expenses (office, phone, equipment, programs) $20,000
- Cost over-run and initial Green Map fee = $10,000

Total initial grant sought = $100,000

Note: the Milwaukee Green Map was put together and issued (print and web) by ONE guy over 2 years with nearly no volunteers. So one paid coordinator with a small army of volunteers should do fine. Please feel free to contact all other Green Map projects in our area (links on first page).

The info below is for a University Class Project, Volunteer Individual or Small Non-Profit Group Host:

o2-UMW involvement:
- We'll spearhead volunteer recruitment, host the interim project website, and participate in finding funding. If funding is secured we'll help recruit and interview for the paid coordinator position with 501c Host and Map board approval.

After the map is running, o2-UMW will step back to an advisory and oversight position (continued continuity from the funding search process). Some o2-UMW members, have committed to volunteer on the project as well.

What it means to "OWN" the Map:
- Annual commission of about 2% of Map moneys (GMS say's "Gross Proceeds". 2% of total Map SALES [income generated by the finished map], and/or 2% of total Map INCOME [would include 2% of all funds secured for the project]) is to be paid to the Green Map System in New York. Plus an annual service fee => B. University Class Project, Volunteer Individual or Small Non-Profit Group: Basic: $40......Supporting: $150

The parameters of this commission are somewhat flexible. How the map is to be distributed, and where start-up funds are coming from have allot to do with the commission structure. (Like if we get Tourist Bureau money with the idea of giving the map away, vs. MnOEA money where we'd be doing the map to sell like the Blue Sky Guide).

- Responsibility for updates and liability for the Map and its contents are part of the cost of ownership. Though updates need to be authorized by the Host organization, the actual work can be handled by the Map committee/group (a sub group of the Host with its own budget, volunteers, and contacts, reporting to the Host Org.). However, ultimate responsibility for maintaining/finding volunteers for the Map committee (which in turn would seek funding for themselves each update round) becomes part of the greater Host Organization effort.

Prospective Hosts can talk to Mat Groshek (umwWI) about how exposed he feels about being Mr. Green Map Milwaukee. He has sole responsibility for that map. It's literally HIS project.

- The Host can opt out of ownership for the Map after the first print run, freeing the project up for another group to adopt.

Advantages of Map "OWNERSHIP":
- Greater market penetration and mainstreaming opportunities. (Example, the Met Council, or Community Promotion Groups would find it easy to get behind a Map project as it fits in easily with things they're doing. Where as the Twin City Green Guide or Blue Sky Guide may not be the right forum for them).

- Increased distribution opportunities opening doors for greater Host awareness.

- Increased exposure benefits for advertisers, as part of a cooperative arrangement with the Blue Sky Guide and Twin City Green Guide.

- Map funding efforts can be timed to NOT compete with Host funding efforts, or they can be combined to best leverage available funding opportunities. Having the Map be a totally separate 501c, not reporting to the Host at all, means there are very real possibilities it could compete with the Host for the same funds in a given cycle.

- Increased value for the Blue Sky Guide / Twin City Green Guide and Map as a team product. And could leverage their distribution networks as part of the co-operative agreement.

- More opportunities for community, and school participation. (Map research easily lends itself to a HUGE variety of class projects from Jr. High through Graduate School)

- More opportunities for co-operative promotions with other eco-groups. (Example campaign: Are YOU on The Map?)

 

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Green Map Project Terms:

Welcome to the Green Map System.

This is Part 2 of the Introduction, which contains some additional information to consider, the specifics of the GMS Agreement, and the Official Registration Form. If you received it, we think you are a good candidate for leading the Green Map process in your city. We hope you have taken time to visit the GMS website and explore its pages, because www.greenmap.org has the most up-to-date information (if you cannot visit it, ask us to email more background to you). We hope you are inspired to participate in this global-local collaborative, yet understand that a Green Map is a very large and serious undertaking.

Once you email, fax or mail back the registration form below, you will become the Official Mapmaker for your city, town or region. You will also be the primary contact to the GMS. We will add you to our website, posting your city name, your group's name, plus a link to your website and/or email. Of course, as soon as you send in your format, target publishing date or other details about the progress you're making, we'll post that, too. You can add a Progress Report, a story & later an image of your completed Green Map. Your methodology and advice may become part of the GMS Guide or Archives: your role as contributor to the GMS framework is very important to future Map projects.

Once you register, you'll receive latest version of the Host to Green Mapmaking (and if appropriate the Youth GMS activity guides), plus the Green Map Icons, Archives of the Mapmakers discussions from the email list server, a selection of Green Maps, the GMS Logo, press clippings, the website link to the "hidden" online Host, and much more.... We'll add you to the List server's email list, too. We'll all be pleased to have you and your hometown join our collaborative project.

Thank you!

Please feel free to contact us with any questions and suggestions any time, or to address questions and comments about mapmaking to the whole network over the list server. We understand that it can take a few weeks for a decision to be made to register, so we place those requesting Part 2 on a "potential" list, placing the city on hold. We would appreciate hearing from you within 2 weeks, even if you can't register yet, or if you decide this project isn't for you.

Good Luck!

Here are some important additional considerations, each is more fully discussed in the Guide to Green Mapmaking:

1. It's a great big job! There's a much longer commitment to making a Green Map than you might initially think. Beyond actually making and publishing your colorful printed and/or electronic Map (which could probably take about six to eighteen months, unless it's a full time project), the distribution may take quite a while, regardless of whether you sell it or give it away. You will be promoting your Map and filling orders for months or years, and will hopefully be generating a second and third and more editions in the future.Honestly, the printed Map is not likely to be a major source of income in itself, but could lead to valuable media attention, in-kind or other support to you and your organization, as well as your home town. The rewards potentially could fund production of the next edition, or seed other urban sustainability projects your Team wants to take on. You are actually starting a new eco-info service business, which may have great potential! Both long-term goals and short-term plans should be considered by you and your Map team from the start.

2. You need to put a solid team together. This group needs an experienced new media, map or graphic designer, who may be joined by environmental/social entrepreneurs, educators, tour Hosts, urban planners and designers, grassroots or civic organizations, students,etc. The members of the Maker Team may have worked together before,or may get together especially for this project. We recommend that your core group be as small as possible, at least to start, so it's easier to get organized and create your Green Map in a way that fits your city. Envision future editions as you start your first one, and consider how different formats will reach different target audiences.Setting a series of benchmarks may help you tackle an ambitious project.

3. Who might you get support and funding from? This is one of many questions that we cannot answer directly. GMS's Guide & Mapmaker Discussion Archive present many options: possibilities for grants,in-kind donations, making the Map as part of an exhibition or event with a publications budget, or you can have a fund-raising party,supporting partner, advertisers, or self-capitalize, etc., depending on the goals of your Team. Potentially, you can produce a small-scale preliminary version (on paper or on the web) that helps you gather support for the full-scale Map. Several groups have created an simple brochure or flyer to gain credibility and gather attention. Costs will vary widely, depending on how you obtain the base map, your printing/web publishing decisions and marketing plans. It's good to have a seed money fund (US$50 to $750) to cover incidentals as you get started. A web-based Green Map can cost thousands of dollars less than a printed one, but accessibility and overall priorities must be considered.

4. We'll help promote your Map, even while it's in progress, so keep us up to date on your activities and events (put GMS on your press mailing list!). When your Map is completed, we'll tell our website's 700 daily users and the press about your achievements. We'll also have an online distribution center, like a shop, where people will be able to request your donated Green Maps directly, a wonderfully convenient resource for travelers, map collectors, researchers, etc.GMS will be able to raise a small amount of funding and proceeds will be shared with each Map's team (as detailed below under Service Support). Donated Green Maps will be available to GMS's supporting Friends, too. We expect that all Mapmakers proudly promote their connection to the global GMS, too, and help expand the audience for all Green Maps. Please keep GMS informed on your progress and about the presentations you make to community and professional organizations, etc.

5. You may find that you have become a major resource yourself. You may receive an ongoing flow of information about new Green Sites and initiatives in your city. You may be asked for advice from journalists, tourists, city agencies, etc., or to write articles,give talks and otherwise get involved with the continual process of making your city more sustainable. Local schools may want your help as they initiate neighborhood-scale Green Maps. Businesses may be ready to change their practices in order to be included on your Map.Especially since your team will be precisely defining what constitutes a "Green Site" locally, being a Map Maker is a very important role within GMS as well as in your own community. Many Mapmakers have found the "green credentials" you get by doing an excellent job of leading this project to be a great benefit to their work.

6. You will probably make new friends, all around the world. They maybe other Mapmakers who want help and advice directly from you as they make their Map, or they may be tourists looking for more details. As we're all part of a global collaboration to create more sustainable cities and daily habits, it's essential to share information and expedite GMS progress every chance we get. Many of the people involved have become good friends as a result of this exchange, even if they have never met in person. Our hope that regional Green Map meetings will take place more frequently in the coming months (and yes, you can plan to organize one in your area!)

7. This may be some of the Mapmakers' first green product, and you may decide to use the proceeds to initiate Green Map updates,close-up green maps, or other urban sustainability projects. The extra attention caused by "being on the Map" should give a big boost to all your local Green Sites, of course, and many other benefits are possible. Using GMS as the inspiration engine, we will have enormous power to bring people and environmentally elegant ideas together.
If all this sounds like making a Green Map is a serious responsibility, you're right, it is. If leading the Green Map process for your community sounds like it's the kind of project you want to devote a great deal of creativity, time and energy to, please contact us and let us know as soon as you have definitely decided. When you register, you'll inform us of which city/urban area you want to cover in your Green Map, and be asked to include some information about your target date and format, your environmental experience and your Map Team's new media/graphic designer. To expedite the mutual assistance between Mapmakers, GMS will also record the languages you can read and write, etc.

Note that if you become your city's Green Mapmaker, you have a year to get the project well underway in your "territory". Other people who contact GMS wanting to Map your community will be given your contact information, and you can decide whether to add them to your Team. If your Map isn't making excellent progress by then, it will be time to re-think the leadership, in fairness to your community.Indeed, about a dozen Mapmaking teams have dropped out for various reasons...we hope your experience is more fruitful than this. We will be gathering more information about this in the future, with the intention of improving everyone's Green Map experiences.

Mapmakers Service Support Fees:
Reciprocal support from all Green Map projects practically and symbolically helps make GMS's framework, our core operations and global network more vital and secure. Since everyone has such different Map projects, the Service Support fee structure is flexible. No one will be excluded from GMS because of inability to contribute -- reduced fees and in-kind service exchanges are available, especially for projects in less economically developed areas. Because of the variety, size and complexity of our Projects and the different cycles of development they go through, the Service Support structure includes Three Elements that apply to all Green Map projects:(A) Annual Service Fee(B) Royalty of 1% - 3% of the Gross Proceeds Generated for the Map Project(C) Donation of 1% of Green Maps Produced The GMS Service Support Structure is briefly explained here. If you want details and examples, please ask for more information by email,or visit this web page (to be posted soon). You'll also receive these details in the Kit we'll send you upon registration.

(A) GMS ANNUAL SERVICE FEE:You can decide which Fee level is appropriate, MINIMUM or
SUPPORTING:
MINIMUM LEVEL: covers a portion of direct expenses of a year's actual services to each Mapmaker (mailing kits, maps, educational resources,one-to-one guidance, web presence, publicity);OR SUPPORTING LEVEL: helps cover GMS overhead and our expenses related to serving other map projects (especially in poorer areas or schools)that needs extra support. You will be recognized as a Supporting Mapmaker at our website, and can put this special designation on your own materials/website. Supporting Mapmakers can use our domain name(for example "www.green map.org/copenhagen"), too.

GMS ANNUAL SERVICE FEE FOR GREEN MAP PROJECTS:
A. Student Or Youth Project:Basic: $30....Supporting: $100
B. University Class Project, Volunteer Individual or Small Non-Profit Group:Basic: $40......Supporting: $150
C. Large Non-Profit Organization, Governmental or Tourism Agency:Basic: $100....Supporting: $350
D. Individual Working With A For-Profit Company:Basic: $150....Supporting: $500
E. School District, University Program, Regional or Nation-Wide Projects:Basic: $250....Supporting: $1,000

Amounts are shown in US Dollars. Please write or call if you have any questions about the project categories or fees, or if you wish to discuss contributing a service instead of paying a fee (such as translation, design, etc). Each Green Map project will receive a message each November about the Annual Service Fee, please pay by the end of the December. Note: New Mapmakers can pay a percentage of the annual fee their first year; depending on when they join, by: March(75%), June (50%), September (25%).

(B) IN ADDITION, EACH MAPMAKER CONTRIBUTES A ROYALTY OF PROCEEDS GENERATED:
1% from All-Volunteer Projects, 2% from Projects Where Some Staff Time Paid, But Mostly Volunteers, 3% from Projects Where Most Or All Staff Time Is Paid.

Please base the percentage on the Gross Proceeds Generated for your Green Map Project. Proceeds are defined as any moneys received in support of any or all aspects of your map's development, production and dissemination, including grants, allocations, sponsor fees,advertising revenues, map sales, donations and fund raising events,etc., whether used for salaries, contractors, printing, distribution,outreach, publicity, etc.

NOTE: We Understand That Not All Budgets Are Met! Therefore, pay your Royalty percentage based on the gross amount ACTUALLY RECEIVED for your Green Map project, not the projected budget. Pay it whenever you receive funds, not in advance. You don't need to pay a royalty on the value of donated labor and materials.

Note that Royalties and Annual Fees are payable on the Honor System.GMS will not ask to see your bookkeeping or records. Rather, we hope and assume that you will be glad to reciprocate with a small percentage of what GMS has helped you receive, along with a brief statement or explanation for the payment. You can pay by check,postal money order, wire transfer or electronically:HOW TO PAY:Green Map System, Inc., 157 Ludlow St., New York, NY 10002 USA:
1. Send a check in US dollars
2. Send an International Postal Money Order payable in US Dollars
3. You may use a bank wire transfer to send money directly to GMS's account, account # 105 02071 3 at EAB Bank (swift number) # EABCUS33((GMS is charged $25 fee for this)
4. Pay online with a credit card using the secure Pay Pal button, as described at http://www.greenmap.org/how to/invite.html#support
5. Contact us if you have alternative suggestions.

For US Mapmakers: GMS is eligible to receive funds from another not-for-profit 501c3 organization. For others, your Royalties should be tax-deductible. Other countries: please check locally to see if your country's tax office will count this as a donation.

(C) GREEN MAPS DONATIONS:
If you publish a printed map, please plan send us 1% of the copies of Green Maps published (up to 500 copies). We will credit you or give you back $1 for each donated Map purchased at the soon-to-open online Green Map Shop. Note: if your map is not distributed free, or it is part of a Guide Book or is produced in another format such as CD-ROM,let us make a reasonable plan together before you mail lots of copies. Your maps will help support GMS as they are distributed to:new Mapmakers, the Press, Curators and Award nomination packages, to GMS's supporters and the public through the Green Map Shop

We are happy to answer your questions about Service Support, more info is included on the disk you'll receive at registration!

Now it's time to read over the Official Registration Agreement and then decide if you are ready to take responsibility for your communities' Green Map.

Good luck from the small staff at GMS's office in NYC and from our network of Mapmakers around the world!!

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General Terms and Conditions: Green Map Makers' Registration Agreement 2000
All participants in the Green Map System (GMS) agree with the following conditions of membership:

1. Register your Map in writing with GMS by filling in and e-mailing the contract and form below. Fill in the attached form and send it to GMS by email, fax or mail. It is your official registration. Save a copy of this Agreement for your files. Please plan to stay in communication with GMS, as this helps the project and each local Map become stronger.

Note: as of 1999, individuals, governmental agencies and organizations of all descriptions may register as Mapmakers.Organizations can be small and grassroots, it is not necessary to bean official not-for-profit organization (NGO/NPO or registered charity). Due to GMS's status as a not-for-profit organization,commercial entities cannot register or benefit directly from the Green Map System.

Every Green Map project takes part in the Service Support Structure by paying fees and donating maps as described above, or by making an in-kind support exchange or by requesting a scholarship.

Please correspond with us by eco-efficient email whenever possible. Our mailing address: Green Map System, 157 Ludlow St., New York, NY 10002, tel: +1.212.674.1631 fax +1.212.674.6206

2. The use of the copyrighted Icon Font and the trademark "Green Map System" is subject to this license contract and is provided to all registered Green Mapmakers. The Icons were suggested and designed by many people from around the world to be distinctive, engaging and easy to understand. We have compiled, refined and digitized them, and promoted understanding of their meaning everywhere. The Icons ensure that each Map will be easy to navigate, and that all the Green Sites everywhere are linked together. Do not use the Icons on anything except a Green Map without written permission from GMS. You are specifically prohibited on using the Icons for any commercial reason.If you give a copy of the GM Icon font to someone, you must tell them they are for use on Green Maps only, and to contact GMS about their Green Map. The rules of use pertain to anyone who receives the Icons from you or your team members.
New Icons were added to the set in spring 99 with input by many Mapmakers, and you will receive Version 2 as a font usable in computers. You may create unique place-based Icons for your city's Green Sites, in addition to GMS's icons, and use other symbols, as desired.

3. The registered Green Mapmaker of a particular place has the first right to green map the city as a whole (a larger area is possible,upon written agreement from GMS's director, and with adherence to specific guidelines for regional/statewide/national map projects).Each Mapmaker takes responsibility for the local creation of their Map, and has an "exclusive" right to their designated area, with the exception (noted below) of Green Maps made by schools and those covering an entire country. However, if little action has resulted within a year, the Mapmaker will be asked to relinquish that control and all rights to use GMS's software and identity, and to pass the lead role back to GMS. Then we'll transfer the official Mapmaker designation on to someone else in that community.

Once a Green Map is published, the Mapmakers can keep the project going, if they keep GMS informed of their intention to create another edition in writing and pay their annual fee (or offer a service in-kind). Otherwise, their rights end a year later. The Mapmaker may not sell or profit from transfer of that right, and GMS must be contacted about changes of lead Mapmaker. The Mapmaker has no control over other areas' Map contents, even when they help another area get started on their own Map.

Exception: If the Map is being made by a school or by a community group covering a small area within a city which has also has a city-wide Green Map in progress, both groups should be in communication with each other, and help promote each other's maps. A school or small area Mapmaker does not have exclusive rights to the whole city.

Regional and National Green Map projects must take special care to include the community in their maps' development. A side agreement for these maps is in development.

4. Be sure to credit GMS and your own rights correctly.Somewhere on your Map, there must be a statement that you are responsible for your Map's content, and that the GMS inspired your Green Map project. State in English and/or in your Map's other languages (1) "This map is part of the award-winning global Green Map System. Find our more about the world-wide collection of local Green Maps, the GMS Icons and ways to participate at www.green map.org." (2)the copyright for the Icons: "Green Map Icons C Modern World Design 1996-99. All rights reserved". (3) our email address: see website (as an option, include our PO Box 249, NYC 10002 USA or fax 1 212 674 6206) (4) add our "Green Map System" logo and(5) your own copyright for the entire Map, and of course, your own contact information. You should also be sure to credit any sources for base maps, information, creative input, financial and other kinds of support. You are welcome to add other information about global GMS, its history and to refer to other Green Maps (particularly others in your region).

More information on intellectual property can be found in the Guide to Green Mapmaking.

5. You own your own Green Map, and GMS retains the sole right to publish compilations of Green Maps, possibly in the form of a Green Atlas in print or CD-Rom format, or in other media. GMS will share royalties with the Maker of every Map included in a compilation(which may include as few as two Green Maps) produced for sale.

If you are, for example, approached by a company who wants to publish your Map in an atlas compiling your country's Green Maps, please refer them to GMS and let us know, too. Something can, most likely,be arranged that benefits everyone while displaying the Maps to best advantage. You own the rights to your Map, and you can, for example,have it re-printed in a magazine. Always credit the Green Map System in writing, wherever it is published or posted.

6. Be fair, honest and thorough regarding Green Site selection.All practical matters, including green site selection, are decided by each Mapmaker, within the adaptable GMS framework. Include as many sites as possible that meet your community's specific definition of"green", along with your choice of the cultural sites that make the place special and the pollution sources that challenge the community's environmental health.

Sponsors are totally separated from influencing the contents or context of the Green Map. Even if the funding of your Map comes from advertisers or corporate sponsors, your map must include all green sites, without excluding sponsor's competitors. The Guide to Green Mapmaking will give you ideas for making your philosophy (and recognition for supporters) stand out without overwhelming or compromising the Spirit of Green Mapping.

Every community is different and therefore, each city's Map is be designed locally to meet a unique set of local needs and standards.The GMS doesn't tell you what belongs on your Map, but offers guidance. Chapter 3 of the Guide is devoted to helping you consider how to set the context for your Map, and offers some pointers on responsibility. GMS may someday select the Best of the Green Maps and post the selected projects at our web site.

7. Keep us informed of your progress.Let us know how you are doing every 3 or 4 months, at a minimum.Please read the welcome message from the Mapmakers' List server and participate in the support network we are creating. Help us keep the paragraph introducing your project on our website up-to-date. You can post a longer progress report there, and keep it updated on a regular basis. Several Mapmakers have written Stories for the website and informed us of upcoming events, too.

8. Help the GMS learn from your experience, please help critique and improve it.The GMS is being designed to learn from you, so you will be asked to complete a survey and respond to questions about your Map's production process. Your input will be asked at various times, so please reciprocate and help the next Mapmakers move smoothly thorough the process. Please respond as soon as possible. If we contact you with questions, etc, we appreciate your rapid response. Your timely response is important, we consider this reciprocity to be crucial!Non-english speaking Mapmakers will need to be especially helpful(and patient!).

9. Contribute to GMS Archives.(This section will be changing soon, and it is likely we'll ask for more copies of printed Green Maps and documentation of web-based and other Green Maps.) Contribute at least ten copies of your printed Map to GMS's archives <Modern World Design, 157 Ludlow #4, NYC, NY 10002,USA>, plus photographic images, articles and promotional materials about it. These may be exhibited or used in promotion of the whole project. We'll gladly take more copies to use in press releases and to inspired new Mapmakers in other cities. If your Map is electronic or you have a website, make a link back to the GMS's website, and let us know where it's posted or being viewed (in a kiosk, for example).We'd appreciate having other documentation, too, of your process or press reviews. Slides or other images of your Map are useful, too.

10. Have fun making a beautiful Green Map!You are celebrating your city's accomplishments, and reinforcing them in a very powerful way. Fill in participation agreement and return it to accept the conditions of this Agreement and send it back, please (by email is fine, with your typed signature). This is your official registration as a Green Mapmaker.